Greater impact thanks to print: how partially addressed campaigns reach your target audience
There is still great potential in print advertising, especially when reach is optimally combined with a focus on a specific target group. Companies today are faced with the challenge of not simply distributing their marketing messages as widely as possible, but targeting them specifically at a relevant audience.
This is exactly where Quickflyer Partially Addressed comes in: the solution combines the broad reach of a flyer with a more targeted selection of recipients. This results in campaigns that are regionally focused and can be efficiently planned and implemented with measurable results.
A practical recent example shows how effective this approach can be:
a successful collaboration with pizza delivery company Dieci.
From traditional distribution to a targeted approach
We have been supporting Dieci AG’s print campaigns since 2024. The collaboration began with unaddressed flyers and was successfully expanded last year to include partially addressed mailings.
The reason for this step was to achieve even greater relevance with a consistently high reach.
With Quickflyer Partially Addressed, Dieci was able to aim the campaign specifically at the regions around its branch locations and at the same time create clear measurability. A CHF 5 discount code included on each flyer ensured that the impact of the campaign was immediately traceable.
The campaign at a glance
The flyers were distributed regionally based on postcodes around a total of 46 Dieci branches.
Key details:
- 525,000 flyers distributed
- Targeted regional distribution around the branch locations
- Delivery in several waves for a staggered effect
- Integrated discount code to measure the response
- Redemption in the online shop
By combining regional targeting and appealing offers, Dieci was able to attract more potential customers in a focused manner and gain valuable insights for future campaigns.
What is Quickflyer Partially Addressed?
In the case of partially addressed mailings, the flyer is not simply distributed nationwide, but sent to areas selected according to specific criteria. The recipients are addressed in a neutral, personal way, such as ‘To the residents’. This creates an effective in-between solution: greater targeting accuracy than with traditional unaddressed distribution, but still with the broad reach of a flyer.
Reaching the right target group with focused selection
Quickmail offers numerous selection criteria that can be used to narrow down target groups. These include language region, canton, postcode, income, age, purchasing power and family structure.Sinus-Milieus, household characteristics and spending habits can also be taken into account.
In this way, the distribution can be aimed at those households for which the message is expected to be highly relevant.
The benefits of Quickflyer Partially Addressed
Targeted regional approach
Companies determine which target groups and areas they want to reach. For example, campaigns can be planned around branches, catchment areas or specific regions.
Broad reach without unnecessary waste coverage
The combination of reach and selection enables relevant households to be addressed more efficiently.
Delivery even with ‘no junk mail’ stickers
Partially addressed mailings also reach many households that would usually reject traditional unaddressed mailed advertising.
Measurable campaign success
Vouchers, discount codes or individual promotions allow the impact of a campaign to be evaluated transparently.
Flexible implementation
Quickflyer Partially Addressed is suitable for a wide range of formats and campaign objectives, from new customer acquisition to seasonal promotions and regional offers.
Who is Quickflyer Partially Addressed suitable for?
The solution is particularly interesting for companies with a regional focus:
- Food outlets with several locations
- Retailers and branch companies
- Service providers with a local catchment area
- Companies opening new premises or holding promotions
- Brands looking to gain new customers in defined regions
Conclusion: greater relevance means greater impact
The Dieci AG campaign demonstrates that print communication is successful when reach, an understanding of the target group and an attractive range of products or services work together.
The positive results confirm the chosen approach. That’s why we’re already working on the next campaign together with pizza delivery company Dieci, with the aim of making use of the findings from previous mailings and further optimising performance.
Quickflyer Partially Addressed offers the opportunity to direct your messages in a more targeted way, achieve measurable results and gain valuable insights from every mailing.
Would you like to learn what potential a partially addressed campaign offers your company? We would be happy to advise you and help you develop the right solution for your target group. Contact us and let’s work together to develop the ideal partially addressed mailing during a consultation!
